Msg: 2500 *Conference*

04-28-92 17:41:36

From: RICHARD HANSON

To : DREW BLANCHAR

Subj: REPLY TO MSG #2496 (VIDEO)

Okay.  I'll buy that, i.e., "Look at how many cook books are purchased and
never read."  Then the focus is: Be a leader.  Produce what you think is right
and put it up for sale.  Some will buy and use, others will buy and collect,
and others will not buy at all.  And, if the appeal is large enough then you
will survive.  If not, you won't.  Looks like, regardless of how grand the
cause, or how important the news, or how trivial the item, it will all sell--at
what level is just a matter of marketing, timing and positioning.  So what else
is new?  (Marketing 101)  -Rick-