Msg: 3464 *Conference*
11-29-92 10:44:55
From: RICHARD HANSON
To : JOE STEPHAN
Subj: REPLY TO MSG #3458 (PILLOW PACK)
Was that a request or a comment, i.e., "Let's talk turkey." or "Let's talk. Turkey!" Yes, we may talk more than turkey. One of the steps in the plan is to assemble and coordinate an ongoing marketing campaign. I am open to proposals... right now. TLD needs a coordinated presentation, including logo, name, wording, presents, etc. Bottom line: Our name, logo, etc. must mean who we are and what we do. Whatever developes, folks must associate our name, logo, etc. with enjoyable and useful items. Furthermore, because we deal in high-tech, per say--let's put it this way: higher tech then selecting a spark plug--we must present our products as approachable and useful to the less-then-high-tech audience. Note this, and don't forget it: The audience we want to attract is a "buy it and plug it in" audience. They don't build it, or fix it, or want or need to know how it works. Get it?