Msg: 3649 *Conference*

12-26-92 14:09:54

From: RICHARD HANSON

To : JOE STEPHAN

Subj: REPLY TO MSG #3647 (PORTABLE 100 CONTEST)

Yup... that's the one.  Check it out.  Oh, by the way, I received only a
handful of responses.  Less then 10 and much less then I expected.  This tells
me a whole bunch about Portable 100 readers.  They either don't read the mag as
soon as it comes in, or don't read everything for detail.  If, however, they do
read the mag, and read my newsletter, they either don't care to try, or don't
know the answers.  In either case, the reaction is so low that I am considering
drastically reducing my advertising support in Portable 100 mag; or whatever
they call it, now.  No need to throw money away.  I'm rewriting my 1993 ad
right now and am "seriously" considering a whole new direction.