Msg: 4587 *Conference*
08-07-93 20:46:17
From: JAMES TOTH
To : RICHARD HANSON
Subj: THE GAME
Okay, since you asked -- Suppose one customer buys a ROM, and you include a disk as a convenience. And suppose a second customer buys a disk now and later upgrades to a ROM. In both cases you have to manufacture a ROM and a disk. In the second case you must ship two packages instead of one. So the second customer's total payments should exceed the first customer's single payment by the extra shipping cost. To make this work out, the minimum upgrade price should be $49.95 minus $39.95 plus the extra shipping, or $13.00. And if you want to encourage people to buy both versions in the first place rather than upgrading later, then you raise that figure accordingly.