Msg: 2500 *Conference*
04-28-92 17:41:36
From: RICHARD HANSON
To : DREW BLANCHAR
Subj: REPLY TO MSG #2496 (VIDEO)
Okay. I'll buy that, i.e., "Look at how many cook books are purchased and never read." Then the focus is: Be a leader. Produce what you think is right and put it up for sale. Some will buy and use, others will buy and collect, and others will not buy at all. And, if the appeal is large enough then you will survive. If not, you won't. Looks like, regardless of how grand the cause, or how important the news, or how trivial the item, it will all sell--at what level is just a matter of marketing, timing and positioning. So what else is new? (Marketing 101) -Rick-