Msg: 3464 *Conference*

11-29-92 10:44:55

From: RICHARD HANSON

To : JOE STEPHAN

Subj: REPLY TO MSG #3458 (PILLOW PACK)

Was that a request or a comment, i.e., "Let's talk turkey." or "Let's talk.
Turkey!"
 
Yes, we may talk more than turkey.  One of the steps in the plan is to assemble
and coordinate an ongoing marketing campaign.  I am open to proposals... right
now.  TLD needs a coordinated presentation, including logo, name, wording,
presents, etc.  Bottom line: Our name, logo, etc. must mean who we are and what
we do.  Whatever developes, folks must associate our name, logo, etc. with
enjoyable and useful items.  Furthermore, because we deal in high-tech, per
say--let's put it this way: higher tech then selecting a spark plug--we must
present our products as approachable and useful to the less-then-high-tech
audience.  Note this, and don't forget it: The audience we want to attract is a
"buy it and plug it in" audience.  They don't build it, or fix it, or want or
need to know how it works.  Get it?